There's little question concerning the efficacy of the internet as a medium for the relay of media to the masses. Mr. Briggs and his company, Serra Media appear to share the same perspective. I guess this doesn't surprise me, as Mr. Briggs's background is with the Tacoma News Tribune and as I had mentioned in a prior post, Newspaper publishers would take advantage of the World Wide Web.
Being a business major, it was rather interesting to listen to some of the strategies revolving around his services and innovative technology. There was one thing that stayed in the forefront of my mind, it was the real time social mapping software they had developed for several newspaper publishers. The highlights of the product that Mr. Briggs brought up so many different potentials in my mind.
By the way, in this post, I admit ignorance for a previous post. I had never realized the newspaper publishing companies were having such difficulties and uncertainties within their industry. Yet, with this technology, it almost seems like a trump card for these "publications" to become the informational hub of their respective communities once again, solidifying their position as a primary conveyor of news to the public.
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I agree with you.I knew that they would start taking control of the web. I think it's exciting to see what other things are going to be created as an act of the newspaper companies not doing so well.
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